Twix x Twice | 2026
Twix leaves Left vs. Right behind with a TWICE collaboration celebrating the joy of getting a good thing twice—two bars and two collectible photo cards in every pack.
MY ROLE: copywriter, art director
Ryan Hsu: art director
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Package Design + Photocards
Limited-edition packaging that comes with two unique photocards of a TWICE member.
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Social Post
Phase 1: Pre-launch teaser
Phase 2: Launch announcement
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Example UGC
YouTube unboxing video