Find Your Art-ppelganger | 2026
The MFA scales a behavior students already love—dressing up for museum photos—into an activation: Come find the artwork that twins with you (your Art-ppelganger), capture it, submit it, and see yourself in the final exhibition.
Credits:
MY ROLE: strategist, copywriter, art director
Isaac Kerrebrock: art director
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Social Post
Phase 1: Activation announcement
Phase 2: The MFA highlights visitors’ submissions on Instagram as the activation runs.
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App Integration
Visitors use a filter on the MFA app to find their matching artwork prior to their visit.
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The Art-ppelganger Exhibit
In-person MFA gallery showcasing visitors’ Art-ppelganger entries.
